Lotte Duty Free Online
Star Avenue Promotion
A special experience with KickFlip at Star Avenue
An online promotion built around artist-led content to celebrate the opening of Star Avenue, featuring a photocard-based goods event. Various cuts are presented as downloadable wallpapers and collectible assets, offering a sense of choice while extending engagement beyond simple exposure.
ClientLotte Duty Free
TypeDigital Campaign Design
Date2025
Visual Concept
A space-inspired visual approach emphasizes a sense of special moments, building a distinct identity around artist-led content. Photocard-style compositions and interactive elements transform the experience from simple viewing into one of selection and collection.
