Lotte Duty Free Online
Season Essentials Promotion
Seasonal essentials inspired by the changing seasons
An online promotion presenting essential products for transitional seasons, visualized through shifts in atmosphere and sensory experience. Natural light, texture, and a sense of air are used to capture the mood of changing seasons, while warm tones and organic visuals express how seasonal moments blend into everyday life.
ClientLotte Duty Free
TypeDigital Campaign Design
Date2025
Visual Concept
A visual approach that applies distinct moods and color palettes for each season, capturing the transition between seasons in an intuitive way. Imagery focused on natural light and texture creates a sensory atmosphere, while maintaining a cohesive flow across all seasons to form a unified campaign experience.
