Lotte Duty Free Online Fashion Promotion
Trendy Styles, Curated in One Fashion Destination
The fashion promotion is an online campaign designed to intuitively deliver seasonal trends and styles. Each month, a selected brand’s key visual sets a trendy mood, while curated selections of key items present a refined styling direction. Category-based benefits are integrated with product displays to create a seamless flow from browsing to purchase. The overall layout adopts an editorial approach, allowing the content to be experienced as a cohesive trend-driven curation.
Visual Concept
A visual approach centered on monthly rotating brand key visuals establishes a trendy mood, reflecting seasonal styles and color palettes to build a distinct identity for the fashion section. An image-driven layout combined with restrained typography enhances the editorial feel, while a cohesive flow between content allows the experience to feel like a unified style curation.
