Lotte Duty Free Online
Fashion Promotion
Trendy styles, all in one online fashion destination
The fashion promotion is an online campaign designed to clearly deliver seasonal trends and styles. Each month, a selected brand's key visual sets a trendy mood, while curated selections of key items present a refined styling direction. Category-based benefits are integrated with product exposure to create a seamless flow from browsing to purchase. The overall layout adopts an editorial approach, allowing the content to be experienced as a cohesive trend-driven curation.
Visual Concept
A visual approach centered on monthly changing brand key visuals establishes a trendy mood, reflecting seasonal styles and color palettes to build a distinct identity for the fashion section. An image-driven layout combined with restrained typography enhances the editorial feel, while a cohesive flow between content allows the experience to feel like a unified style curation.
