Lotte Duty Free Online Sale Promotion
All the Biggest Deals, in One Place
The Lotte Duty Free Sale is the premier online sale event designed to present a wide range of brand and category discounts at a glance. Key promotional information and interactive elements are strategically placed upfront to maximize immediate attention, while products and campaigns are structured by category to create a seamless path toward purchase. A consistent layout system, combined with bold accent colors and graphic elements, enhances visual focus and strengthens the overall promotional impact.
Visual Concept
A graphic style centered on 3D objects was implemented in alignment with Lotte Duty Free’s 2025 visual direction. Symbolic elements such as coins, roulette wheels, and gifts are expressed in dimensional forms to intuitively communicate discounts and rewards. Furthermore, distinct 3D styles are introduced across campaign cycles to create a unique mood for each promotion. This approach maintains a cohesive brand identity while offering a refreshed visual experience each season.
