Lotte Duty Free Online
Sale Promotion
All the biggest deals, in one place
Lotte Duty Free Sale is the main online sale event that presents a wide range of brand and category discounts at a glance. Key deals and participation elements are placed upfront to capture immediate attention, while products and campaigns are structured by category to create a clear path toward purchase. A consistent layout combined with bold accent colors and graphic elements enhances focus and strengthens the overall promotional impact.
Visual Concept
A graphic style centered on 3D objects was applied in line with Lotte Duty Free's 2025 visual direction. Symbolic elements such as coins, roulette wheels, and gifts are expressed in dimensional forms to clearly communicate discounts and rewards, while different 3D styles are introduced across campaign cycles to create distinct moods. This approach maintains a cohesive brand identity while offering a refreshed visual experience each season.
