Lotte Duty Free Star Avenue
Brand Identity
An immersive space to experience K-culture, Star Avenue
Studio Flag renewed the brand identity of Star Avenue, located on the first floor of Lotte Duty Free in Myeongdong. Star Avenue is a representative K-culture experiential space in Seoul, where visitors can engage with various digital contents such as K-star handprinting, large-scale media walls, and high-five zones. Through a recent full renovation, the space has further strengthened its immersive experience-based content.
Symbol Mark
The symbol mark, inspired by a shining star, represents the connection between stars, fandom, and space. The radiating structure from the center visualizes the influence and energy created by K-stars. The symbol mark is also developed as a flexible system that can be applied across digital interfaces and spatial experiences. It is consistently implemented across various touchpoints, including media walls, interactive content, and signage, delivering a cohesive brand experience.
