design.somin

Paris Paralympics
Festival

A Paralympic Festival to Enjoy and Cheer Together

The Paris Paralympic Festival was an interactive event designed ahead of the 2024 Paris Paralympic Games to broaden public interest in para sports and encourage everyone to participate and cheer together. Programs such as a wheelchair basketball tournament, adaptive sports experience zones, and cheering activities transformed the event from passive viewing into an engaging festival. Participatory elements including a photo booth, coloring wall, and stamp tour allowed each visitor's experience to be recorded and connected as part of a shared message of support.

ClientKorean Paralympic Committee
TypeBrand Experience Design
Date2024
Paris Paralympics<br>Festival

Space Design

Held at Sebitseom on the Banpo Hangang Park, the event was planned so that visitors could move naturally through each experience zone and activity area. Posters, environmental graphics, signage, and interactive content were designed under a unified visual system to create a consistent experience. Information and wayfinding were clearly organized to make participation intuitive, while the overall space conveyed the energy and spirit of the Paralympic Games.